Making plant-based accessible
Vegan is booming! As strategic, creative consultants, we help companies successfully respond to the plant-based growth market. Aligned with the brand, appealing to the target group, with substantiated choices and commercial success as a result.
our services
The road to a new standard
42% of consumers are flexitarian and choose to not use animal products at least once a week. We help you get the best out of this growth segment. The aim is to make companies future-oriented, generate more commercial success in this relatively new segment and together contribute to a better world.
We provide companies with insight into why people choose plant-based products exclusively, or more often than in the past. And we help them tailor their products and communications to suit their brand and positioning.
Customer insights
Vegan? Plant-based? Vegetarian? Experience exactly what this means. What are the trends and what do they mean for your company?
Proposition
What role do you want to play in this growth segment, aligned with your brand, appealing to the target group?
Offering
How do you determine assortment planning for all categories? Commercial and relevant to the target group.
Communication
How do you promote the plant-based range? Inspiring and accessible, and feasible in terms of operations.
about us
Consultants for a plant-based future
We are driven to make plant-based accessible and inspire people to choose plant-based more often. Because we are convinced that a plant-based future is necessary for a positive impact on climate, animal welfare, and our own well-being. Sound complicated? It really isn’t. From our own experience, we can tell you that a plant-based lifestyle is fun, tasty, and easy.
As strategic, creative consultants, we help companies to respond to the ever-growing plant-based segment in a structured and successful way. After 15 years of experience, we know the challenges within (retail) organisations. It is precisely for this reason that our approach provides solutions that are an integral part of the brand and product range based on actual insights into the target group.
inspiration
Our recent news
Learn all about our latest projects, high-profile benchmarks that we’ve spotted, and the key trends that are boosting the plant-based market.
Client feedback
don’t just take our word for it
just a few of our clients
