can we help you?
Positioning in the plant-based growth market
We help you establish a strategy in a well-founded and successful way in this growing plant-based market. You gain insight into consumer trends and the latest vega(n) market developments. And how you can increase the sales of your plant-based product range: with a suitable assortment and through concrete solutions for marketing, presentation and communication in the store, aligned with the brand, and appealing to the target group.
Food retail
Do you want to know how you can give plant-based a good place in the (online) supermarket?
Food service
Do you want to translate the business strategy with sustainability ambitions to the company restaurant?
Hair & Beauty
Do you want to respond to consumer demand for animal-free and natural ingredients?
Fair fashion
Do you want to ensure transparency in the chain and the welfare of people, the environment and animals?
Insights
Vegan? Plant-based? Vegetarian? Experience exactly what this means. What are the trends and what do they mean for your company?
Market & consumer
Get a good and well-founded picture of the needs and lifestyle of consumers, who often, or always, opt for plant-based products, and discover the players in the market.
Customer research
Get to know your plant-based target group. By means of specific quantitative data, including size and potential, and qualitative insights, to help inform about motivations and needs.
Trend presentation
We will tell you the latest developments in the plant-based market: about the importance, the growth potential, the consumer, the best practices in your market and the opportunities that exist.
Inspiration Tour
The best way to gain insights is by seeing and experiencing: we will guide you towards the best practices in your market and let you taste the richness of plant-based.
Brand strategy
The plant-based initiatives must be an integral part of the brand and business strategy. We get to know the brand essence, as well as the motivation of the company to focus on plant-based.
Positioning
We map out the competitive landscape. In knowing the market well, we can target the right positioning. Distinctive from competitors and appealing to consumers.
Future scenario planning
For a long-term view, we provide insight into possible future perspectives based on plausible assumptions, including the role of plant-based and the company.
Vegan proposition
Brand, market, and consumer come together in your role in the plant-based growth segment. What is your promise to the target group? What are the unique selling points and the unique buying reasons?
Proposition
What role do you want to play in this growth segment, aligned with your brand, appealing to the target group?
Offering
How do you determine assortment planning for all categories? Commercial and relevant to the target group.
Vision on assortment
Together with a mixed team of category managers within the company, we determine the impact of the vegan proposition on the assortment, pricing, service, and sales channels.
Assortment plan
We translate the vision into concrete plans for the range in all relevant categories. What will the vegetarian and vegan supply be, and how does this relate to the entire product category?
Exploring new brands and products
Vegan is booming. This can also be seen in the many new (indie) brands and products that appear on the market. We will show you the latest brands and determine which ones are or are not suitable for your brand.
Pilots and experiments
We believe in learning through doing: we do not calculate endlessly in advance, but carry out tests on the shop floor, in the webshop, or in the company restaurant. What does the customer think and what are the sales figures?
Inspiration and information
In order to change people’s (routine) behaviour, we want to tempt them to make other choices. Inspiration and information are powerful means of communication
Visual merchandising
Allocation and presentation of the plant-based assortment are important: we choose the right moments in the customer journey to highlight the assortment.
Activation
Through themed weeks, tastings and promotions, we actively introduce customers to the vegetarian and vegan products in the shop, webshop, or company restaurant.
Pilots and experiments
We test the effect of the communications and visual merchandising on the shop floor, in the webshop, or in the company restaurant, before they are rolled out.
Communication
How do you promote the plant-based range? Inspiring and accessible, and feasible in terms of operations.